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How to Use a Face Serum?

By Shrudi Shyam

Face serums are specialised skincare products designed to target specific skin concerns. They can be used in a variety of ways, and they boast powerful ingredients that help improve the appearance and health of your skin and complexion. Face serums come in many different forms; some are thick, while others are watery or creamy. These unique blends contain higher concentrations of active ingredients than other products on the market, such as moisturisers and cleansers. For example, face serums may contain more antioxidants, hyaluronic acid and vitamin C to amplify cell regeneration. Face serums also often contain retinol or peptides to help reduce wrinkles and fine lines, as well as plant-based extracts to soothe, hydrate and nourish the skin.

Face serums are highly concentrated, so they can be used in small amounts and still offer big results. Incorporating a face serum into your skincare routine is a great way to target specific skin concerns, as they also help improve the effectiveness of other products by boosting their absorption and performance. The type of face serum you choose will depend on your individual needs and preferences. 

How to Use a Face Serum?

While face serums are a key product for any skincare routine, applying one correctly can be the difference between achieving results or wasting your money - so here’s how to do it right!

Step 1: Start by cleansing your face

Cleansing helps remove dirt, oil, sweat and other pollutants from the surface of your skin that can clog pores and cause blemishes. It also prepares the skin for other skincare products and helps them to be absorbed better. Face cleansers come in a variety of forms, from oils to lotions to gels, so make sure to choose one that suits your skin type.

Step 2: Don’t forget to follow up with a toner

Toners help restore your skin’s natural pH balance after cleansing, which can be especially helpful for those with sensitive or combination skin types. They also help minimise the appearance of pores and remove any remaining traces of dirt or oil on the surface of your skin, leaving it feeling refreshed and ready to absorb the face serum.

Step 3: Now, dispense the serum onto your fingertips

Take a few drops (3-4) of the serum on your fingertips and gently massage it onto your face and neck in upward, circular motions. Face serums come in different consistencies, from light and watery to thick and oily – so make sure you read the instructions before applying it to your skin. The amount of serum you need also varies depending on the product and your skin type, so start with a small amount and increase as needed.

Step 4: Dab the serum gently into your skin before massaging lightly

Face serums contain powerful active ingredients that can penetrate deep into the layers of your skin, providing intense hydration where it’s needed most. Massaging helps spread the product evenly across your face as well as deliver it into the depths of your dermis. It also helps stimulate circulation and improve lymphatic drainage, giving you a healthy glow.

Step 5: Easier said than done, now just wait a few minutes

It is essential for the serum to absorb into your skin before applying any other skincare products. Face serums are best applied as the first step in a routine so that they can work their magic before anything else is layered on top of them. So wait because it’s going to be worth your while!

Step 6: Remember to apply a suitable face cream

Face serums are designed to boost the effectiveness of your skincare routine, so it’s important to follow up with a good quality face moisturiser or day or night cream, depending on the time of the day. Face creams help seal in moisture and keep your skin hydrated for long, while also providing protection from environmental pollutants. Choose one that suits your skin type for best results – those with dry or mature skin may need something richer and more nourishing than those with oily or acne-prone skin.


By incorporating a face serum into your skincare routine, you can target specific skin concerns and get maximum benefits from each product that is already a part of your skincare routine. Applying face serum correctly can help you achieve better results faster - and with consistent use over time, you’ll notice visible improvements in the texture and tone of your skin. So, remember to cleanse, apply toner, dispense the serum onto your fingertips, massage it gently into your skin, and wait for it to absorb before continuing with the rest of your skincare routine. With these six simple steps, you’ll be well on your way to healthy and radiant skin in no time!


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